That’s what Tom Foremski of SiliconValleyWatcher thinks in his article, Die! Press Release! Die! Foremski states; The press release is a statement announcing a product, service, office opening, financial results, partnership, customer win, and a hundred other types of commercial activities. Press releases are nearly useless. They typically start with a tremendous amount of top-spin, […]

A quick run-down of questions to ask about your current new media marketing strategy; Purpose What is the overall purpose and goal of the website? (ie: sell cars, sell products, get leads)? Traffic How much traffic is the site getting per month, and has this increased/decreased since last month? Where is the site ranked on […]

In Seth Godin’s book, “Small is the new big“, Godin details why he believes that personal relationships still matter, that a one-to-one relationship is worth more than a big name brand with countless awards, sales people or account managers. “Small means that the founder is involved in a far greater percentage of customer interactions. Small […]

This is a very quick jQuery example which shows a “Run” link, and when you click on the link a message should appear underneath it. Put the following the your head part of your HTML document. (Note you may require to change the path of where you have installed jQuery. And put this within your […]

Using search engines as a way of promoting/marketing your website is often clouded in confusion, such as terms as “black hat”, “white hat”, etc. If you’re just getting started with a business, it can be very confusing, frustrating and just plain annoying. Fortuently I’ve found an excellent video discussion I found on found on Guruonline […]

MODx has won the Most Promising Open Source Content Management System in Packt’s Open Source CMS Awards 2007, coming out on top ahead of TYPOlight and dotCMS, who came equal second. Some of the awards were; Most Promising Open Source Content Management System: MODx TYPOlight, dotCMS Best PHP Open Source Content Management System: Joomla! Drupal […]

Facebook, Ning, Digg, Youtube, MySpace… these are all websites that you or your customers probably have used in the past, either to find old friends, to share ideas, or perhaps you’ve heard about how raving fans have promoted a product/brand for free in a spoof advert on Youtube? So, you’re probably wondering what is social […]

There are probably more social networking sites out there then there are grains of sand on a beach. Of course I’m joking, but the idea that everyone is trying to get into the “social networking game” isn’t. Social networking is big business. Why? Well the simple answer is: they make money.

According to the BBC news website, Microsoft has recently invested $240m (£117m) in Facebook (article) in exchange for a 1.6% share of the company, totalling to a a value of $15bn (£7.3bn) on a firm that has only been in existence three and a half years. I remember back in the day when big companies […]