Over the past few years a number of businesses, startups and organisations are increasingly releasing products, services through a subscription method; where patrons would pay a nominal fee for access to services.
Subscriptions, from a business perspective, reflect regular income streams; and may increase branding, fans, etc.
However; one downside is that you never own anything. Mobile subscriptions to digital content services like music, video content may seem fine; but what about other products and services, like cars, houses, and even banking services.
As the question of ownership itself becomes increasingly challenged and questioned by multi-nationals and brands; one wonders if the value that society’s perspective on ownership will be reframed, or; whether consumer power can help balance this relationship between ownership and subscription.