An excellent introduction to the world of social media marketing (SMM) methods, tactics and strategies in an easily digestible way.
David Meerman Scott’s book “The new rules of marketing and PR” is an excellent look at how to use new releases, blogs, podcasting, viral marketing and online media to reach buyers directly.
Following on from his 2006 e-book “The new rules of PR“, David Scott’s book looks at the umbrella term of social media marketing and lays out how everyone from Auto Dealership CEOs to even small business owners (ie: tailors, etc) are using everything from blogging to viral marketing to reach their buyers directly.



