Warner Brothers’ is using viral marketing to build buzz for their latest movie “The Dark Knight”, the sequel to “Batman Begins”. As widely reported on superherohype.com, Warner Brothers’ marketing department are going overboard sending fans on a “treasure” hunt, and are being asked to do specific things, such as playing games, video, calling telephone numbers […]

So what went wrong? Who’s to blame? Why did England screw up so badly when it came to the crunch? Was it because of “the millionaire pre-Madonna’s?” Was it because of McClarren? Was the press to blame for wanting a native English manager above all else, to the point of abursidty? Was it because McClaren […]

As reported on Springwise, magnify.net is one of the many social video websites that helps web publishers bring subject-specific, niche-specific video channels to their own websites. Quote; “Launched in beta version about a year ago, Magnify features a meta-search tool that combs the web for videos matching a site’s specific focus, such as aviation, soccer […]

As widely reported, “Alistair Darling told the House of Commons this afternoon that a police investigation has been launched into how Her Majesty’s Revenue and Customs has lost child benefit records relating to 25 million people” (ref: The Register). But, it looks like someone already has placed an advert on ebay for those “missing” Child […]

I’ve been incredibly busy over the past 2 weeks and probably will be for the next 2 weeks. I’m hoping to launch a couple of ideas of mine within the next few weeks. One of the ideas I’m having is to diversify what I do online into different niche’s. One of my hobbies is watching, […]

I decided to sit down and watch Sky One’s constantly advertised “Are you smarter than a 10 year old?”, and within a few minutes it really annoyed me. The show is really slow paced, there are no other competitors, the constant grating soundtrack “are you smarter than a 10 year old” sung by kids is […]

So, you want to sell a car. Maybe you’ve got it listed on various classified websites, or maybe your a big car dealership CEO who just wants to shift more cars. Now, you can use online video to sell your car. Online video simply sells. It sells better than pictures. Better than testimonials. And better […]

In October, e-consultancy released a free 11-page briefing based on E-consultancy 2007 round-table on Social Media, including topics as diverse as; How should brands engage online? What’s new in social media? Leveraging social networks Measuring social media as a statistic More information can be found on e-consultancy website; Social media briefing October 2007 (e-consultancy) (The […]

That’s what Tom Foremski of SiliconValleyWatcher thinks in his article, Die! Press Release! Die! Foremski states; The press release is a statement announcing a product, service, office opening, financial results, partnership, customer win, and a hundred other types of commercial activities. Press releases are nearly useless. They typically start with a tremendous amount of top-spin, […]