There are a number of big challenges, wicked problems, call it them what you will.
Whether it’s the threat of automation, increasing skills needs from corporations, ageing societies, and others. Perhaps the largest and well known is the issue of environmentalism; in this I couple the issues of pollution, waste and climate change.
Climate change’s effects are increasingly being seen throughout the world, and the youth of today are increasingly arguing for more to be done in a world they will inherit.
Of course there has been a lot of push back from older generations, people who seem to be constantly angry, annoyed and frustrated. I will not go into why this occurs, I think it requires much more analysis than I can give.
But, here’s my small take: I think the issue of climate change and why people seem to react they way they is down to framing and that the messaging doesn’t use Maslow’s hierarchy of needs well, if at all.
From this I believe that the messaging may lack resonace, because of the human’s reptile mind to rationalise impending threats and considers it “well it doesn’t impact me”. This is where I think framing and Maslow’s hierarchy of needs can sit.
Thus, if the messaging used framing, and presented its message from a needs statement, then it can offer a much more promising impact, and garner the results needed.
Of course, this assumes good actors on both sides.
Anyway, that’s my short take.