How do you find out just how popular a website is? If you’re investing money in banner advertising or other forms of e-marketing on a forum or on a “popular” website, you’re gonna need numbers to prove that the site is indeed successful.
Here are some links that will help you find out the popularity of websites. Please note that the numbers may/may not be accurate and you should use several report generation systems to find out just how trend-setting that website really is.
- Hitwise is a market research firm specialising in Internet usage, and offers stories about popular and trendy search terms.
- Alexa regularly posts snippets of information on its front page, and is useful for comparing the popularity of websites (such as those of your competitors). See, for example, myspace.com ranks incredibily high on Alexa.
- Nielsen NetRatings is another useful source of information about surfing behaviour and Internet usage.
This should give you some ideas about how your website marketing can be improved.