“I wish I had this 30 days ago!”
One of things I really hate about marketing books is that they dont tell you how to market.
Rather, they all tell you all the various tactics that you can use but they dont tell you when, how, when or why.
The worst books, in my opinion, are the academic books which you can get in any library which have detailed theories with diagrams but they dont tell you what to do, how to do it, how much to spend.
Not one marketing book Ive seen to date answers the question What can I do *right now* to help my business attract more leads, increase sales and get more customers? — except, that is, until I read Get Clients Now!
If youre just about to start a business, you may be overwhelmed with the amount of things you have to do. Running any marketing campaign (regardless of size) takes time, money and effort and its almost impossible to decide how much to spend, or how much time to use.
This is where Get Clients Now! comes in. Get Clients Now! is a 28-day programme that you can use on a daily basis to see where you are, and help you get where you want to be.
Whats great about this book is that it feels like it is written as a business coaching exercise, complete with lots of worksheets that help you today!
The book starts by explaining the 6 different marketing strategies that are available to most businesses and the value of their effectiveness.
These six strategies are
- Direct contact and follow up,
- Networking and referral building,
- Public Speaking,
- Writing and Publicity,
- Promotional Events, and
- Advertising.
There are chapters dedicated to the marketing/sales cycle as well as setting your own goals based upon the following:
- Decide where you are stuck.
- Decide which marketing strategies you will use.
- Set your long-term and 30-day goals.
- Create a list of daily actions for the 30 days.
The book then launches into outlining ‘The System’ a 28 day marketing program that is geared towards increasing your bottom line.
The last part of the book focuses on strategies for specific problems you may be running into with implementing the system.
The whole book is around 10 chapters and about 200 pages.
The 28 day program offered by Get Clients Now! can be repeated as many times as you like; remember the 28 day program is actually written by you, not the book but it is really important to keep a log of your success
What I really like about this book is that it demystifies generic sales & marketing theories and gives you a systematic approach that you can follow.
I wish I had this book 30 days ago, it has many worksheets that can be printed off and can be stuck on a wall so you can track how you are doing; much like a Project or Gantt Chart
I think Get Clients Now! is great for start-up companies, and sole-traders in the service industry – and I would definitely recommend it to anyone who wants to get a step-by-step guide to sales, marketing and getting more clients.